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360 degrees video is erm… cool
Watch the video and click and drag to pan through 360 degrees!
From the Yellowbird website
“A variant of the yellowBird camera is being utilized within the Google Streetview technology. The prominent difference is that the yellowBird camera records video instead of photographs. The camera uses six cleverly divided lenses in order to capture every possible viewing direction. The data stream generated by the camera is impressive. Through a double glass-fiber connection, a stream of 1200 Mbit per second is captured and saved in an uncompressed format. Next to the camera, a surround sound microphone system enables to record audio at 96 khz as well.
The yellowbird camera can be utilized in a variety of ways. First of all, videos can be captured from a regular tripod. Additionally the camera can be setup within a steadycam suit and “float” above the head of the camera operator. Furthermore, multiple connections support the camera to be mounted on a car or under a helicopter.”
Stop motion lego tribute: 8-bit trip
Lego, 8 bit computer games and stop motion animation. Win.
NID AND SANCY – KIDZZ Original Dub
Not a great song but the video has some great imagery and graphics
We buy any car advert
We buy any car dot com’s new advert. Great new catchy song and advert.
New pot noodle kebab advert
New advert from pot noodle about their new kebab flavoured pot noodle. I’m guessing it’s been inspired by high school musical.
Monsters vs Aliens
Please don’t take your kids to see MVA, it is terrible! I normally love Dreamworks Animation but this film is no where near as good as Madagascar or Shrek. The animation looks amateur, the plot line is as predictable as the seasons and the jokes so bad even your kids will be guessing the punchlines. Give MVA a MISS!
Please don’t take your kids to see MVA, it is terrible! I normally love Dreamworks Animation but this film is no where near as good as Madagascar or Shrek. The animation looks amateur, the plot line is as predictable as the seasons and the jokes so bad even your kids will be guessing the punchlines. Give MVA a MISS!
However, don’t just take my word for it, read some select reviews
Alex Billington at First showing
The first 30 minutes of this were truly excruciatingly painful to watch. I’m not sure how bad sight gags and poor character animation still gets through the system there at DreamWorks
white_rider26 on IMDB
There are times in the movie where you know that they are going completely random to try and get some laughs, but fail pretty badly.
Besides comedy, the story itself is pretty predictable. From the moment you meet the monsters you know what the moral of the story, and you know pretty much how the whole film will play out.
Lisa Schwarzbaum at Entertainment weekly
Showy but super-average… Monsters vs. Aliens sacrifices soul and edge for safety and bland blue goo.
MVA
MVA – just watched a advert for Monsters versus Aliens that finished with the message “search for MVA” . So I did, I searched for MVA and expected a Monsters vs Aliens microsite to be ranking number 1.
Surprisingly, the promotional website for the film site does not appear anywhere in the natural listings. To compensate for this Paramount are running a paid Ad for the film (shown below), however, the Ad has a terrible title, uninviting copy and messy display URL and I’d be surprised if anyone ever clicks it.
No doubt they spent hundreds of thousands of pounds building the flash micro site. Shame no one is ever going to find it!
As punshiment for their sloppy marketing effort I’m going to run my own adverts for the MVA’s search term. My campaign won’t link through to their sexy microsite, oh no, it’s going to link to this MVA post.
Paramount, if you want to know how to run a your online marketing campaign properly and tie it in perfectly with your offline efforts, please get in contact and I’ll put you in touch with a company that can: eyesnight@gmail.com
(help this post rank naturally by linking to it with MVA as the anchor text!)
Update: 08.04.09
Andrew Girdwood spotted this a few days before I did and Site Visibility echo chambered it yesterday as well.
Update 2: 08.04.09
Two other bloggers picked up on this, Auk SEO posted a nice graph showing the increase in searches on Google that the advert is driving. Traffic that Paramount will have to pay for if people do notice the ads and click on them.
And holistic search demonstrates that paramount are owning even less of the search space in MSN and Yahoo but not running paid adverts at all.
Another thing I’ve noticed is that they have separate domains hosting exactly the same site and are pointing the paid ads at a different domain to the one that ranks naturally. For example the paid ad for “MVA” points at www.monstersvsaliensintl.com/intl/uk/ while a search for “monsters versus aliens” ranks www.monstersvsaliens.com/ number 1 in the SERPs.
I can’t imagine that they are using a whole seperate domain just to track traffic driven by TV ads (as you would with a vanity URL) so guessing it’s something to do with localisation (the /intl/uk part of the url suggests that)…and the content of the two sites is slightly different with one having a quote from the New York Times on the homepage (which on a sidenote was probably paid for considering that the site would have needed to been designed & developed long before the film was released & reviewed)
Anyway, why not point the paid ad at the same site that is ranking in natural search (www.monstersversusaliens.com if you’re getting confused), as you’d expect that site, because it is ranking naturally, would have a better quality score in Google’s eyes and a corresponding lower CPC. And if they needed to create localised versions of the site they have just created country specific pages… i.e. www.monstersversusaliens.com/Uk
I just don’t understand why are they managing two almost identical domains & websites?!
Bottom line, they can’t run either part of a combined digital/offline marketing campaign!
Google to make their search algorithm open source.
Google to make their search algorithm open source.
Google have always strived to bring better and more relevant results to the user. In recent years, however, improvements have plateaued. Every time we tweak the algorithm, there are thousands of…
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